The EU wants to change the rules of the game for Internet giants in Europe
In recent years, the European Union has become, to some degree, the nightmare of the internet giants. Some of the large companies have online have already starred in processes in Europe that have ended with fines and adjustments, but also some of the community legal packages – such as the data protection law, the RGPD – have set the agenda and They have changed what they can and cannot do. The technology giants have had to readjust their activity and have to implement certain measures.
However, the pressure against these companies is not over. Critical voices point out, in Europe, that these companies pay very few taxes or do so in those countries that are most convenient for them, but also that they occupy a dominant position in the market that harms, they accuse, the European companies themselves. The European Union, therefore, continues to pay close attention to these companies and continues to adjust what it does with them and how it regulates their positions in the market. Regulatory plans will go in that direction.
The European Union is quite clear on this, as the statements made by Margrethe Vestager, the European Union’s head of competition and digital policies, make clear in an interview with the media, as reported by The Wall Street Journal. The European Union is working on a series of regulations that will regulate the position of these giants and that will impact the balance of the market. As the directive points out it is “completely complex”.
The giants of the network have not wanted to make statements to the Journal in line with European plans, waiting for it to be known in a much more concrete way what changes and what it includes. From Vestager’s statements, it is clear that the EU does not think that its actions should be limited to specific cases, but rather to a clear regulation on the subject.
The points where Europe works
What exactly are they working on and how will it affect the market? From what the economic newspaper publishes, it could be said that things will change in certain lines of work.
Thus, beyond the privacy issues they have been working on for years, it will work on who has responsibility for the content. They want the law to address the responsibility of the platforms for the content they circulate (and that rule is planned to be presented before the end of the year). The EU will not make the platforms guilty by association for “each and every fake post and bag” published on its platforms, but it will force them to create clear mechanisms to remove that content.
The second big point will be where they do business: they will have to establish themselves as companies in Europe, which will prevent them from being shielded from being American companies to avoid some of the points of tension. The EU is working to change also how these companies pay taxes.
Likewise, the EU is going to create a list of prohibited practices, according to the Journal, which will be perhaps the point that has the most impact on the fate of small European competitors of the network giants. Inspired by the judgments against Google in three antitrust cases, the economic newspaper points out, they will try to prevent the big companies of the network from using their dominant position to finish off their smaller competitors.