One of those truisms in the marketing world is that “the customer is always right.” We have listened to it to boredom and from multiple sources in the most diverse ways possible. It is...
36% prefer to buy online as a result of the pandemic; 52% prefer local commerce and only 12% prefer to go to a shopping center or department store Pablo Contreras, professor at EAE Business...
The phases of de-escalation gradually take us out of the confinement with which we fought against the advance of the coronavirus and bring us closer to the so-called new normality, which will become the...
COVID-19 crisis has fueled e-commerce and automated commerce, experts say From toilet paper in the beginning of the pandemic to dye, through flour, during this crisis the consumer has changed his consumption and also...
One of the tools that farmers used to get rid of the surplus products that generated the impact of the covid-19 in their day to day was that of electronic commerce. The field discovered...