What should brands and companies do during a crisis and how should they adjust their marketing strategy? It could be said that this is almost the million dollar question, especially considering that, right now,...
Goodbye to widespread optimism among digital professionals. According to data from the 2nd Wave of the Digital Thermometer against the Covid-19 of nPeople and IAB Spain, there is a general drop in confidence in...
Amid the evolving coronavirus situation, the digital advertising industry continues to seek guidance on how to best navigate these unprecedented circumstances. Advertisers have been quick to make adjustments: the “coronavirus” is now the most...
For many years, Google (or Alphabet, which has been its name as a corporation for a couple of years) has not given data on the income generated by YouTube, one of the star pieces...
In recent years, content marketing has become an upside piece of marketing strategy. Marketers see it as a key solution to many of the problems their marketing actions are weighing on (such as consumers...
Can digital marketing be a helpful tool to mitigate the negative business results of Coronavirus? The answer is yes, of course. Ugo Smith, Co-founder and Technical Director of the digital marketing agency eStudio34, analyzes...