Marketing & Tech Blog
Your past and privacy failures no longer give you a very solid reputational foundation A few days ago, a friend sent a photo of a Philadelphia cheese tub to a …
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From being anathema, now the giants have stopped closing the door to the idea When it was announced in August that SkyShowtime, the new streaming platform for Europe that will …
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Right now Amazon dominates that market and Google can’t afford a gap in its dominance If there’s one success story on how to build your little ad empire from the …
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Podcasts are the most underrated channel When not long ago the investment in advertising on the internet overtook that on television, the moment was experienced as something historic. Television had …
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Those who least influence final purchases are ads with influencers Are we human beings unable to resist an offer? Many consumers will say that of course they are capable of …
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The forecasts are more optimistic, but that will not imply a higher cost The first days of November, the first days in which brands can already unleash the Christmas fever …
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The company now earns 49% more than in the same quarter of last year thanks to its ads Amazon has gone from being a curiosity in the advertising market to …
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Driven by 10.5% growth between Q2 and Q3 2021, marketers spent 43.4% more on advertising on Facebook and Instagram than in Q3 2020. Spending on social media continues to increase …
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The service has become one of the essentials of pandemic life, but its post-covid position still needs to be assured Although the last players have chosen directly to eliminate advertising …
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